off the couch
by telling a story
they care about.
My teams develop concepts, campaigns and solutions that share the value proposition in thought provoking ways.
This fosters a culture of innovation that creates solutions that matter to the target segments and connects business units to the “why”, the purpose behind each project. Mapping the journey helps us create and understand a holistic view of the customer relationship instead of working to make a single sale.
This helps us move the prospect, member, or customer along their journey from initial awareness, engagement, and sale to creating a word-of-mouth marketing advocate.