[pt_banner uniq_id=”5bc976859bcc3″ social_buttons=”off” height=”500″][pt_banner_item uniq_id=”5bc9769a1112d” background_image=”2667″ sub_heading=”about: marketing operations” heading=”Seasoned leader of
marketing operations:
{creative, technology,
execution, analysis
and iteration.}”][/pt_banner]
[pt_special_heading uniq_id=”5bc97743d03e6″ text_align=”tac” font_weight=”500″ heading=”Five pillars of Marketing Operations success” animation=”fadeInUp”][/pt_special_heading]
I focus on five pillars of Marketing Operations success: developing creative with insight, using the right technology and data sets, delivering flawless execution, testing and analyzing with rigor, and improving the next efforts via iteration.
[pt_icon_box uniq_id=”5c3e34249a0b1″ icon_fontawesome=”fa fa-trophy” heading=”CREATIVE” icon_color_hex=”#dbdbdb”][/pt_icon_box]

As marketing executive and agency creative director I succeed at developing creative projects that move people to action by communicating value, careful targeting, and creative that connects on an emotional and practical level.

[pt_icon_box uniq_id=”5c3e345cb393a” icon_fontawesome=”interface-and-web-binary-code-with-zeros-and-one” heading=”TECHNOLOGY” icon_color_hex=”#dbdbdb”][/pt_icon_box]

I champion a data-first, digital-forward marketing effort utilizing in-place marketing technology solutions or creating a stepped plan forward to automate, personalize, and deliver relevant marketing campaigns and content.

[pt_icon_box uniq_id=”5c3e347bdeb61″ icon_fontawesome=”interface-and-web-connection-of-circles-line-and-arrow” heading=”EXECUTION” icon_color_hex=”#dbdbdb”][/pt_icon_box]

Even the best ideas don’t work unless properly executed. Managing the process to ensure the correct personalization, messaging, offers, and targeting are correct is key. Process, marketing automation, proper testing, QC and vendor management are critical components.

[pt_icon_box uniq_id=”5c3e348e2c1e2″ icon_fontawesome=”interface-and-web-business-bars-graphic” heading=”ANALYSIS” icon_color_hex=”#dbdbdb”][/pt_icon_box]

I build the data tracking and analysis components from the project beginning and communicate stakeholders, vendors, and the marketing team. At established points during the campaign we look at success data and measurement before, during and after campaigns.

[pt_icon_box uniq_id=”” icon_fontawesome=”interface-and-web-circular-arrows” heading=”ITERATION” icon_color_hex=”#dbdbdb”][/pt_icon_box]

I pride myself on getting results based on the vision and desired outcomes. My teams measure the results, iterate, and improve with a business unit feedback loop.

[pt_testimonials_type3][pt_testimonials_type3_item text=”“…He’s open to taking suggestions on how to make something better or more cost effective, but he will also forcefully advocate for something he thinks is important…and he has a knack for explaining WHY something is important.”” name=”Co-Worker” text_after_name=”at Wayfinder Response Marketing”][/pt_testimonials_type3]
[pt_special_heading uniq_id=”” text_align=”tac” sub_heading=”Gallery” heading=”Select Projects” css=”.vc_custom_1547527766724{margin-bottom: 65px !important;}” animation=”fadeInUp”][/pt_special_heading][pt_button style=”style2″ align=”tac” link=”url:http%3A%2F%2Fthegoin.net%2Fgallery%2F|title:See%20All%20Projects||”][pt_portfolio uniq_id=”5b97675bca4f9″ filter_buttons=”off” navigation=”load_more” source=”items” items=”2044,2055,2047,2053,2263,2066,2149,2062,2057″ animation=”fadeInUp”][/pt_portfolio]
[pt_brand_logos uniq_id=”5b98b055eec28″ animation=”fadeInUp”][pt_brand_logos_item logo=”1998″][/pt_brand_logos_item][/pt_brand_logos][pt_brand_logos][pt_brand_logos_item logo=”2003″][/pt_brand_logos_item][/pt_brand_logos]
[pt_brand_logos][pt_brand_logos_item logo=”1999″][/pt_brand_logos_item][/pt_brand_logos][pt_brand_logos][pt_brand_logos_item logo=”2004″][/pt_brand_logos_item][/pt_brand_logos]
[pt_brand_logos uniq_id=”5c3d6a4d6483c”][pt_brand_logos_item logo=”2000″][/pt_brand_logos_item][/pt_brand_logos][pt_brand_logos][pt_brand_logos_item logo=”2005″][/pt_brand_logos_item][/pt_brand_logos]
[pt_brand_logos][pt_brand_logos_item logo=”2001″][/pt_brand_logos_item][/pt_brand_logos][pt_brand_logos][pt_brand_logos_item logo=”2006″][/pt_brand_logos_item][/pt_brand_logos]
[pt_brand_logos][pt_brand_logos_item logo=”2002″][/pt_brand_logos_item][/pt_brand_logos][pt_brand_logos][pt_brand_logos_item logo=”2007″][/pt_brand_logos_item][/pt_brand_logos]
[pt_banner uniq_id=”5b98b28f7f8f5″ social_buttons=”off” height=”410″][pt_banner_item uniq_id=”5b98b2b532218″ bg_position=”bottom center” background_image=”14″ sub_heading=”CONTACT ME” heading=”Let’s Get Started Today” link=”url:http%3A%2F%2Fthegoin.net%2Fcontact%2F|title:Contact%20Karl||”][/pt_banner]

LET'S CONNECT

Karl Goin
Accomplished marketing leader, strategist, creative director, brand visionary, and a champion of creating rabid brand advocates.

email: karl_goin@yahoo.com
tel: (925) 788-5536

TheGoin.net

© 2021 Karl Goin
contact-section