Home - thegoin

MY NAME IS KARL

I’m an award-winning Marketing Leader, Creative Director and Digital Champion.
I create breakthrough marketing strategies, ideas and experiences that cut through the clutter, build brands and achieve business objectives.

Strategic Marketing Vision & Strategic Plan

I’ve created the marketing vision that guides brand growth and a strategic marketing plan that meets measurable business objectives. Action plan
and tactical calendar includes short-term projects, annual campaigns and long-range initiatives.

Branding & Brand Management

Skilled at building brand and product awareness that attracts consumers and deepens relationships. Able to translate short-term external branding campaigns into long-term brand value and convert brand value into business results.

Marketing Leadership, Strategy & Execution

Provide strategic, planning and tactical leadership to launch products & features, attract new consumers and deepen the scope, depth and length of existing relationships. Create short-term results and quick-wins while ensuring long-term strategic success.

Data-Based, Test-and-Learn Marketing

I use current data-based marketing strategies to deliver relevant messages and I’m a champion of a test and learn, growth mindset. Skilled at mapping customer and member journeys to understand and help influence consumer behavior.

Web, Digital Design and MarTech Solutions

Skilled at creating engaging websites and digital experiences. Experienced at creating Display and Native Ads, Email, Landing Pages, Social Media
and more. Led the successful launch of Account-Based Marketing Automation, CRM, Digital Onboarding and Lead Nurturing solutions

Demand and Lead Generation

Over the past 10 years as a marketing leader I have succeeded by regularly engaging with consumers to convert prospects into customers and customers into loyal advocates.

"I specialize in influencing how people think and feel about a company, product, or service and then translate those Brand connections into behavior and action."

- KARL GOIN

Let’s Talk About Your Project

About

work

SELECT THINGS I'VE MADE

I believe work speaks for itself. Browse a selection of projects that I created to build brands and drive business results..

work

clients

BRANDS I'VE HELPED SUCCEED

clients

What People Say

”In my over 30-year career supervising creative employees, Karl stands out as the very best. Even though I’ve worked with some very talented individuals, Karl was exponentially more gifted. The creative work he produced achieved a return-on-investment that the external auditors called the best they had seen in 20 years.”

Cathy Grimes — Karl’s Manager at Travis Credit Union

”… As a Creative Director, he(Karl) has deep commitment to combining branding creative with measurable results on every job, and he knows how to do it. A natural creative and strategic problem solver, he effortlessly crosses the lines between traditional and digital media in producing great work. Challenges that might unhinge other CDs simply feed his commitment to get it done right.”

Executive Creative Director — Karl’s Manager at Wayfinder Response Marketing

”A strategic thinker and a smart creative – I can always depend on Karl’s insight to provide great direction that takes my work to the next level.”

Andre Cohen — Andre Freelanced for Karl at Wayfinder

”Karl gets it. He can take the most complex communications challenge and boil it down into something engaging and compelling. He listens and comes back with solutions that work.”

Jon Dale — Coworker at Wayfinder Response Marketing

”He’s open to taking suggestions on how to make something better or more cost effective, but he will also forcefully advocate for something he thinks is important…and he has a knack for explaining WHY something is important.”

I BUILD BRANDS

MY NAME IS KARL

Strategic Marketing Vision & Strategic Plan

Branding & Brand Management

Marketing Leadership, Strategy & Execution

Data-Based, Test-and-Learn Marketing

Web, Digital Design and MarTech Solutions

Demand and Lead Generation

SELECT THINGS I'VE MADE

CAs Wily Technology

CSAA "Is AAA Worth it?"

Travis Credit Union

McKesson Print And Direct Mail

Travis Credit Union "Twice the Rewards" Direct Mail

Wells Fargo Home equity Financing "Rising Rates" book

Wells Fargo "Home Equity Financing Texas Style"

United Health "If your Prescription bag looks like..."

Travis Credit Union Annual Report

BRANDS I'VE HELPED SUCCEED

What People Say

Cathy Grimes — Karl’s Manager at Travis Credit Union

Executive Creative Director — Karl’s Manager at Wayfinder Response Marketing

Andre Cohen — Andre Freelanced for Karl at Wayfinder

Jon Dale — Coworker at Wayfinder Response Marketing

Production Manager — Coworker at Wayfinder Response Marketing

LET'S CONNECT

TheGoin.net