The wonderful Brand of Disney

Just a tease.
I just visited a Disney theme park. And I have a lot of Brand stories to relate. Promise to post soonDisney World

Included…

• How to keep a brand on point

• Making sure the “on the ground” employees live the brand

• Employing web 2.0 practices in a measurable sense

• Making the experience fun for the end customers

It’s not that Goofy, but good marketing and good fun!

This entry was posted on Saturday, March 6th, 2010 at 11:21 pm and is filed under How to keep a Brand alive — an ongoing discussion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

 

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