Welcome to TheGOIN.net
karl_goin@yahoo.com
925-788-5536

A Compelling Vision is Critical

VISION

What sets me apart in the financial services marketing landscape is a leadership vision that balances moving people out of complacency and into action with growing long-term brand equity.

CREATING VALUE

I am about creating value in the communities that we serve. Period. Being financial advocates for each unique life circumstance. Creating a compass for achieving results and increasing brand equity. Always speaking for the member who is not in the room.

LISTENING TO THE MEMBER

Listening to member needs to create marketing strategies and programs that matter. Positioning our institution as a viable and attractive option in the member’s heart and mind. Having fun. Providing long-term vision. Listening some more.

DIGITAL FIRST

I believe in being relevant to our customers and members in ways that they live their digital lives. I believe that a digital first strategy is fundamental and necessary to our success in the short- and long-run.