[pt_banner uniq_id=”5bc976859bcc3″ social_buttons=”off” height=”500″][pt_banner_item uniq_id=”5bc9769a1112d” background_image=”2171″ sub_heading=”Innovation” heading=”Getting someone
off the couch
by {telling a story
they care about.}”][/pt_banner]
[pt_special_heading uniq_id=”5bc97743d03e6″ text_align=”tac” font_weight=”500″ heading=”I use design thinking and human-centered design principles to foster a culture of innovation and discover the right story to tell.” animation=”fadeInUp”][/pt_special_heading]

My teams develop concepts, campaigns and experiences that share the value proposition in thought provoking ways.

This fosters a culture of innovation that creates solutions that matter to the target segments and connects business units to the “why”, the purpose behind each project. Mapping the journey helps us create and understand a holistic view of the customer relationship instead of working to make a single sale.

This helps us move the prospect, member, or customer along their journey from initial awareness, engagement, and sale to creating a word-of-mouth marketing advocate.

[pt_testimonials_type3][pt_testimonials_type3_item text=”Karl gets it. He can take the most complex communications challenge and boil it down into something engaging and compelling. He listens and comes back with solutions that work.” name=”Jon Dale” text_after_name=”Coworker at Wayfinder Response Marketing”][/pt_testimonials_type3]
[pt_testimonials_type3][pt_testimonials_type3_item text=”A strategic thinker and a smart creative – I can always depend on Karl’s insight to provide great direction that takes my work to the next level.” name=”Andre Cohen” text_after_name=”Andre Freelanced for Karl at Wayfinder”][/pt_testimonials_type3]
[pt_special_heading uniq_id=”5c3e366ad418e” text_align=”tac” sub_heading=”Gallery” heading=”Select Projects”][/pt_special_heading][pt_portfolio uniq_id=”5c3e369d921bd” filter_buttons=”off” source=”items” items=”2044,2055,2047,2053,2263,2066,2149,2062,2057″][/pt_portfolio]
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[pt_brand_logos][pt_brand_logos_item logo=”1999″][/pt_brand_logos_item][/pt_brand_logos][pt_brand_logos][pt_brand_logos_item logo=”2004″][/pt_brand_logos_item][/pt_brand_logos]
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[pt_brand_logos][pt_brand_logos_item logo=”2001″][/pt_brand_logos_item][/pt_brand_logos][pt_brand_logos][pt_brand_logos_item logo=”2006″][/pt_brand_logos_item][/pt_brand_logos]
[pt_brand_logos][pt_brand_logos_item logo=”2002″][/pt_brand_logos_item][/pt_brand_logos][pt_brand_logos][pt_brand_logos_item logo=”2007″][/pt_brand_logos_item][/pt_brand_logos]
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LET'S CONNECT

Karl Goin
Accomplished marketing leader, strategist, creative director, brand visionary, and a champion of creating rabid brand advocates.

email: [email protected]
tel: (925) 788-5536

TheGoin.net

© 2021 Karl Goin
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