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karl_goin@yahoo.com
925-788-5536

Vice President Marketing and Product Development

Vice President Marketing and Product Development

Strategic marketing leader at $3 Billion Credit Union. Proven ability to create award-winning success with measurable results. Responsible for developing and executing a compelling marketing, branding and communications strategy to increase awareness and drive balance sheet growth. Provide direction for business and market development, SEG acquisition, promotion and advertising, and coordinate with Member Experience, Operational, Finance and Product Development teams. Helped to create and launch 3 new “Branch of the Future” branches in 2017; with two slated each year for 24 branches total