I am an accomplished marketing leader, strategist, creative director, brand visionary, and a champion of creating rabid brand advocates.

I build and lead high-performing marketing and creative teams that drive balance sheet activity and create memorable brand experiences and moments of delight.

I specialize in influencing how people think and feel about a company, product, or service and translating that into behavior.

 

Contact Us
(1) 925-788-5536
karl_goin@yahoo.com
Benicia, CA
© 2019 Karl Goin

Marketing Leadership Vision

I BUILD BRANDS.

I specialize in influencing how people think and feel about a company, product, or service and translating that into behavior and action

I BUILD TEAMS.

I motivate teams by connecting them to the shared purpose, the “why” and being clear about desired results from the beginning.

I BUILD CONSENSUS.

I’m successsful at gathering input from multiple parties and using the input to build consensus towards a shared vision.

I GET RESULTS.

I pride myself on getting results based on the vision and desired outcomes. My teams measure the results, iterate, and improve with a business unit feedback loop.

In my over 30-year career supervising creative employees, Karl stands out as the very best. Even though I’ve worked with some very talented individuals, Karl was exponentially more gifted. The creative work he produced achieved a return-on-investment that the external auditors called the best they had seen in 20 years.
Cathy Grimes
Karl's Manager at Travis Credit Union
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